When Is Sturgis 2025. Visit the official sturgis motorcycle rally website to view schedules and news. The annual sturgis® motorcycle rally™ turns our town of 7,100 into a city of more than 450,000.

Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the sturgis rally what it is today. If you can’t make it to sturgis 2025, see all the action as it happens on the live sturgis webcams.